Serel

Data Privacy Policy

Serel Industrie’s Data Privacy Policy covers the collection, use, and disclosure of personal information that may be collected by Serel Industrie anytime you interact with the company, such as when you visit our website, when you purchase our products and services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Serel Industrie, and we go to great lengths to protect it.

Why we collect personal information

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.

What information we collect and how we may use it

There are a number of situations in which your personal information may help us give you better products.

For example:

• We may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product.
• When you interact with Serel Industrie, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; information about the Serel Industrie products you own, such as their serial numbers and date of purchase; and information relating to a support or service issue.
• We also collect information for market research purposes — such as your occupation and where you use your computer — to gain a better understanding of our customers and thus provide more valuable service.
• We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
• We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve Serel Industrie’s products.

Publicly displayed information is public

If you use a bulletin board or chat room on Serel Industrie website, you should be aware that any information you share is visible to other users. Personally, identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Serel Industrie is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, Serel Industrie will collect that information from your interaction and the information will become publicly available.

When we disclose your information

Serel Industrie takes your privacy very seriously. Serel Industrie does not sell or rent your contact information to other marketers.

Within the CE+T Group

To help us provide superior service, your personal information may be shared with legal entities within the CE+T Group globally who will take steps to safeguard it in accordance with Serel Industrie’s privacy policy.

With our service providers, vendors, and strategic partners

There are also times when it may be advantageous for Serel Industrie to make certain personal information about you available to companies that Serel Industrie has a strategic relationship with or that perform work for Serel Industrie to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with Serel Industrie’s policies, except if we inform you otherwise at the time of collection.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

In order to protect your personal information, Serel Industrie takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

Integrity of your personal information

Serel Industrie has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. And you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.

Cookies and other technologies

As in standard practice on many corporate websites, Serel Industrie’s website may use “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

For example, knowing your first name lets us welcome you with a greeting the next time you visit the Serel Industrie web site. Information, such as your country and language, helps us provide a more useful online experience. And your contact information, product serial numbers, and information about your computer helps us register your products.

As of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Serel Industrie will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on the Serel Industrie website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

Our companywide commitment to your privacy

Serel Industrie takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Serel Industrie employees and strictly enforce privacy safeguards within the company. In addition, Serel Industrie supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.

International users

Serel Industrie abides by the safe harbor framework set forth by the Belgian Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union.

Serel Industrie’s website has links to the sites of other companies. Serel Industrie is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

Privacy questions

If you have questions or concerns about Serel Industrie’s Customer Privacy Policy or data processing, please use the appropriate regional email address textile@serel.be to contact us. The Serel Industrie Data Controller in your region will respond to your inquiry within 30 days. Serel Industrie may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.